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The Success Cadence

Unleash your organization's rapid growth culture

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Moving out of your organizational comfort zone

In The Success Cadence, David Mattson, Tom Schodorf, and Bart Fanelli discuss how to create and sustain a distinctive operational cadence for yourself and your team that delivers a rapid sales process when combined with the right methodology and toolkit.


Sales is, after all, all about building and supporting personal business relationships. High-performing salespeople are the means by which those relationships are created and sustained. You need top-tier salespeople to create and support one-on-one relationships with senior-level decision makers.

If your objective is rapid, scalable growth, you must target such salespeople in escalating numbers, recruit them, hire them, support them, and ramp them up to full capacity … quickly. This book sets out a viable plan for doing just that.


part 1: laying the foundation

Learn what your real job is as a sales leader.

part 2: the calendar matters

How to establish and sustain your rapid-growth sales culture rhythm.

part 3: from low to rapid growth

How to overcome the most common obstacles to launching and supporting "hockey stick" revenue growth.


"A real breakthrough in sales leadership, one that quickly shows teams how to punch above their weight class. Required reading for those who expect their organizations to compete, thrive, and scale in a hyper-competitive economy."

Adam Miller, Founder & CEO Cornerstone OnDemand 


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David Mattson

As the CEO and President of Sandler Training, David Mattson oversees the corporate direction and strategy for the company's global operations including sales, marketing, consulting, alliances, and support. His key areas of focus are sales leadership, strategy, and client satisfaction. He is a best-selling author, sales and management leader, keynote speaker, and leader for sales training seminars around the world.



Tom Schodorf

With over thirty-five years of direct experience in launching and sustaining rapid revenue growth, Tom Schodorf specializes in working with leaders and senior executives of companies in the high-tech space. As a Board Member for six different tech companies and CRO, he has scaled software businesses through multi-year phases of hyper-growth, strategized and executed the transition from privately-funded to publicly-funded (IPO) status, and led his team to secure over $1 billion in annual revenues.

Tom Scodorf
Bart Fanelli

Bart Fanelli

As a sales leader, entrepreneur, executive advisor, and platform developer Bart Fanelli specializes in team building, sales execution, sales leadership methodologies, and global operational efficiency. His vast experience in building, leading, and scaling technology teams resulted in a 2017 article in the Harvard Business Review. He is a recipient of the Technology Services Industry Association’s STAR award for “innovation in expand selling,” and the founder and lead designer of Skillibrium, a powerful sales success execution platform.