In order to implement that different selling approach, though, it is essential to first understand that the hard sell doesn't always sound like a hard sell. It doesn't always take the form of the stereotypical fast-talking salesperson we see so often in the movies and on television-- although it sometimes does. What the hard sell always does incorporate, though, is the element of selfishness.
Whenever you are more concerned with what you think you can do than you are with what someone else is experiencing on a personal and emotional level, you are engaging in the hard sell.
Whenever you make a recommendation without having learned exactly what the other person is going through, not just logistically but emotionally, you are engaging in the hard sell.
Whenever you claim to know what to do even though you have not taken the time to identify the true dimensions of the problem they face, you are engaging in the hard sell.
Whenever you treat someone as a deal rather than a person, whenever you consider a fellow human being as something to be “closed,” you are engaging in the hard sell.